Description
STRATEGY // CREATIVE // PRODUCTION // SOCIAL CONTENT // DIGITAL DISPLAY
Most energy drinks have found their success by equating themselves with extreme sports and amped up occasions. Uptime is an energy drink for the rest of us. Those who want to be in the moment, pursue meaningful things, and practice the power of NOW. And they need balanced, better-for-you energy to do it. So we created the campaign “Your Uptime is Now” which takes clichéd energy drink occasions and creates clear, effective misdirects. In these simple moments, we demonstrate how Uptime energy is different than traditional energy, from a product perspective AND an Uptime consumer perspective.