Recently, Davis Elen waded into the highly competitive bottled water category, creating engaging video content for the Alkaline Water Company that would be deployed in both traditional and digital channels. Although the brand had managed to achieve national distribution for its cornerstone product, Alkaline88®, consumer awareness was negligible. To jumpstart recognition, the company enlisted ubiquitous spokesman, legendary basketball Hall of Famer, Shaquille O’Neal, to become its brand ambassador.