On Veterans Day, social media is overflowing with “thank you for your service” posts. Last year there were 88,000 thousand. While those words mean something, to many Veterans they ring hollow. So we came to our partners at Veterans United with a way to turn those well-intentioned words into meaningful action. With the #MakeItMeanMore campaign, every time someone tweeted “thank you for your service,” Veterans United contributed $25 toward paying off a veteran’s home loan. We not only delivered the news to our Veterans in real time, but to make our gratitude even more powerful, we recruited the help of some generous celebrities and decorated Veterans.