McDonald's HACER "Cool Speak" - 2019 Effie Award

McDonald's Corporation

Case Study

  • Advertising
  • Social Media
  • Multicultural
  • Hispanic
  • Effie Award
  • Millennials
  • Education
  • QSR
  • gen z
  • Fast Food
  • Generation Z
  • scholarship
Description

Paving new paths. We moved Latinx students to become change agents in their own futures by tapping into a key grassroots partner.

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